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Agenda: 

• Writing about Visual Media 
• Writing Formal Descriptions
• Project One (discuss project requirements) 
• Writing Workshop 

Readings:

• "Made in Detroit" campaign  http://www.madeindetroit.com/  
• How Advertising Works Our Nerves (In a Good Way)
• How Subliminal Advertising Works
• Why Johnny Can't Dissent

Due:

• List of three possible ads/ad campaigns for Project One.  

Assignments: 

• First paragraph of your rough draft of Project One due via a link to the page you created on our Roster before class on Monday 9/12.
• Read over (again) the instructions for AND examples of Project One. Be prepared to discuss your first paragraph AND Project One Examples. 

Analyzing MADE IN DETROIT

Minute Paper Ads

Answer the following questions with a sentence. 

• What is this image selling?
• Who is the audience for this ad?
• In a sentence or less describe one of the ads you looked at (for homework):
• Name TWO rhetorical strategies (ethos, pathos, logos, logical fallacies, stasis...) at work in your ad.  

Go to Minute Papers  

Marketing Detroit:  

• Break up into groups.
• Analyze one of these three advertising campaigns. Answer these questions: 
• What is being sold/marketed in this campaign (commodities, and ideology, a book)?
• Who profits through this campaign?
• Who is the audience?
• Why is DETROIT part of the advertising campaign (how would the rhetoric of the ad be different if it was a different city/place being used)?
• What do you find most interesting about this ad campaign?
• Is it successful?

• Group A: "Made In Detroit" 

• Link http://www.madeindetroit.com/  
•  

• Group B: "Detroit Coalition" 

• Link http://www.cfabdetroit.org/made-in-detroit.php  

• Group C: Ruins of Detroit (tours)

• Link http://detroityes.com/home.htm

• Group D: Ruins of Detroit (book)

•  Link http://www.marchandmeffre.com/detroit/index.html  

Doing the Ad Analysis

Assignments:

• First paragraph of your rough draft of Project One due via a link to the page you created on our Roster before class Friday.
• Read over (again) the instructions for AND EXAMPLES OF Project One. Be prepared to discuss your first paragraph AND Project One Examples.